Skip to Content

How to Participate

Cause Marketing partnerships with Children’s Health Fund (CHF) offer the opportunity to support children through a fully integrated partnership program designed to help companies meet marketing objectives. There are numerous opportunities to highlight promotions, products and socially responsible initiatives by tapping into the marketing capabilities and excellent reputation of the Children’s Health Fund.

CHF develops partnerships that are:

  • mutually beneficial;
  • dynamic and integrated marketing platforms; and
  • inspiring to value-driven consumers, allowing them to think, take action and support children in need.

CHF and its Sponsorship Consulting Agency, IEG, has designed four levels of cause-related marketing involvement.

Mission Partner:

Year-round, high level relationship, offering the opportunity to market around Special Health Initiatives, including the Starting Right Initiative (childhood obesity), and the Childhood Asthma Initiative; or another customized platform, as well as Children’s Health Fund (CHF) or the Kids Can’t Wait campaign, over a two-year term.

Mission Partners’ promotional rights include a license to use CHF’s logo with the Mission Partner designation in advertising/promotion/communications; the right to run CHF-endorsed awareness and/or promotional campaigns; and the right to conduct CHF-endorsed fundraising offers.

Mission Partners receive an extensive benefits package, including shared logo on up to 10 mobile clinics, logo and link on home and partner page of CHF website, feature in CHF’s Newsletter and eNews; and membership on CHF’s prestigious Corporate Council for America’s Children at the Steering Committee level.

Cause Marketing/Fundraising Partner:

A shorter-term (3-6 month promotional period) relationship offering the opportunity to market around CHF or the Kids Can’t Wait campaign.

Fundraising/Cause Marketing Partners’ promotional rights, during the designated timeframe, include a license to use CHF’s logo in advertising/packaging/promotion with the use of the Fundraising/Cause Marketing Partner designation, and the right to conduct a CHF-endorsed fundraising campaign.

Partners receive a generous package of rights and benefits, including logo and link on partner recognition page of CHF website, a mention in CHF’s newsletter; and membership on CHF’s prestigious Corporate Council for America’s Children at the Member level.

Promotional/Awareness Partner:

A shorter-term (3-6 month promotional period) relationship offering the opportunity to market around CHF or the Kids Can’t Wait campaign through a themed promotional campaign that may include guaranteed media or messaging on packaging.

Partners receive a package of select rights and benefits in connection with the promotional campaign, including the right to use the Promotional/Awareness Partner designation during designated timeframe, a license to use CHF logo in advertising/packaging/promotion, and Logo/ID with link on partner recognition page of CHF website.

Local Event Co-sponsor:

A limited sponsorship package that offers companies benefits around a single CHF event, including event-wide recognition and access to event participants/attendees.

For more details on the robust, dynamic packages available, please contact Carol Sumkin at csumkin@chfund.org,or call 212-452-3340.