Children's Health Fund (CHF) and The Clorox Company partnered to create Connect Kids to Care, the first part of a multi-year program that supports CHF’s goal of providing half a million health care visits to kids in need and empowering people across the country to be a part of the progress.
The program used Facebook to rally people across the country to the cause and to create awareness of the issue. Clorox pledged to donate $1.00 for each new fan on its Facebook page, up to $100,000, from April 2010 to January 2012. By 2011, 100,000 new fans on Clorox's Facebook page secured an additonal $100,000 donation from Clorox.
Without access to regular health care, many children go without treatment for common ailments like asthma or cavities, which can lead to bigger problems if left untreated. Children's Health Fund's (CHF) mobile medical clinics go into underserved communities and provide ongoing care to children at schools, community centers, homeless shelters and other places in the heart of the community. In addition to pediatric primary care providers, the CHF network consists of other dedicated health care professionals including dentists, mental health providers and nutritionists. The medical home model is a way to ensure continuity of care throughout childhood and adolescence, and coordination of care from multiple providers and systems.