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#StartWithASmile to Help Colgate Support Children’s Health Fund

For the second straight year, in honor of Black History Month, Colgate-Palmolive is partnering with Children’s Health Fund to inspire Americans through its Honor Your Past, Treasure Your Health campaign.

From now through March 15, celebrate your loved ones and support health care for kids by sharing photos of the happy, healthy children in your life. When you upload a photograph using the hashtag #StartWithASmile via Twitter and Instagram, our generous partner Colgate will donate $1.00 to Children’s Health Fund*

“We are so pleased to partner with Colgate-Palmolive for the second year during Black History Month to celebrate healthy children and families,” said Karen Redlener, Executive Director of Children’s Health Fund. “At Children’s Health Fund, we believe that every child deserves the chance to be healthy and ready to learn, to grow up strong and happy. We are very grateful for the generous support from this campaign to help us to bring health care to more kids in need.”

The donations raised through online participation will directly benefit the Children’s Health Fund mission to provide health care to some of the nation’s most disadvantaged children in rural and urban communities. With 50 mobile medical and dental clinics, our national network has brought health care services to 350,000 children to date.

“Our commitment to encouraging Americans to live a healthy lifestyle is part of our mission,” said Carla Kelly, General Manager, U.S. Multicultural Marketing, Colgate-Palmolive. “Our partnership with Children’s Health Fund reiterates our commitment to what we feel is the heart of America, our children. Connecting and sharing beautiful smiles and healthy families is a wonderful way to honor and treasure our history.”

For more information on Colgate’s Honor Your Past, Treasure Your Health campaign, visit www.Colgate.com/Treasure.

*No purchase required; purchases will not impact donation amount. Between January 30, 2014 and March 15, 2014, Colgate-Palmolive will donate $1.00 for each picture that is shared on Twitter and Instagram with #StartWithASmile, and for every post “liked” on the Children’s Health Fund Facebook page (Facebook.com/ChildrensHealthFund) for a minimum donation of $25,000 and a maximum donation of $40,000 to the Children’s Health Fund.